Our last post talked about how real estate listing videos can be a powerful marketing tool. Like any tool, the effectiveness depends on how you use it.

People who want to use a video when selling their Burnaby real estate home should be aware of the common tactics employed by video creators. This knowledge will help them work with the realtor or filmer to shoot their footage in the most impactful way possible.

Prepare the Home with Staging

The first step is to help give the camera person something worthy of shooting. You will want your home to be in its most flattering state possible. Every room should be cleaned, organized and staged in a way to look magazine-worthy.

Having clear, uncluttered and aesthetically pleasing spaces can transform your home into a veritable movie set. Every room should have a presence.

Light can be just as key of a component, so homeowners should pull back curtains or install natural-looking light throughout the house. The filmer may even need to choose the perfect time of day to let the light flow in as beautifully as possible.

Recreate a Tour Experience

One of the major advantages of video is that, unlike photos, video gives you a context when moving from room to room. Whereas a photo can make a living room look small when viewed from a kitchen, the video will reveal that as you move through the area, it actually feels spacious.

Camera work must be certain to incorporate these context clues by moving naturally from one part of the house to the other. Most videos start from the exterior to give the viewer a glimpse of the street and neighborhood as well as the home’s curb appeal. As the camera person moves into the entrance, the video shifts through various rooms to lead viewers and create a sense of narrative when moving throughout the house.

Savvy camera work can incorporate subtle touches like “guiding” the eye along a key feature like a stone fireplace, just as someone’s eye would when viewing the home in person.

An Eye for Editing 

While filming the home tour all in one go may be tempting, the most effective videos use editing transitions to create a seamless video with a film-like quality. Editing is timed to dramatic music that elicits emotion when the viewer watches. Editing can also cut out things no one wants to see, like a toilet seat left up or a camera person’s reflection in the mirror.

Made to Be Found

In addition to the quality of the video, search engine optimization (SEO) will help home buyers find your home listing when searching online. Strategic use of keywords and an eye-catching thumbnail allow buyers browsing online to find the video and take notice immediately.

For help listing your home with a dramatic and effective real estate video, you can use our expert agent’s services. Visit our selling page to learn more.